TCFMI
The Toronto Centre for Medical Imaging (TCFMI), located in the heart of downtown Toronto, is a state of the art medical imaging clinic providing diagnostic imaging services.
Timeframe: Mar. 2006 - May 2006
The Work
Electing to expand and rebrand their business into Toronto, Port Perry Imaging asked me to help in creating outgoing material that reflected this change.
After being introduced to the newly-created Toronto Centre for Medical Imaging, I began work to aid in achieving their goals.
Design
This process constituted a refresh of all their company collateral, including newly designed business cards, letterheads, PowerPoint templates, requisition documents, and more.
The requirement was to create material that adhered to the warm and courteous standards their business represented, all while delivering the necessary information to the patient.
A month later, the revisions and feedback cycle were complete, allowing them to open the doors on their expanded business while distributing documentation to match their new identity.
Samples
"Effectively shooting indoors in high key is not easy if you don’t have the proper equipment... If you want to achieve that studio, white background look, ideally you’ll have some studio lighting on hand."
— Beginner's Guide to High Key Lighting / PHOTO-TUTS
