ATI Tech.
ATI Technologies Inc. (ATI) was a major Canadian designer and supplier of graphics processing units and motherboard chipsets. In 2006, the company was acquired by Advanced Micro Devices (AMD) and was renamed the AMD Graphics Product Group.
Timeframe: May 2006 - Dec. 2007 (Acq. by AMD)
The Work
Working alongside a team in achieving the deliverables assigned by ATI, I enjoyed the following responsibilities in working to help further the client’s e-marketing initiatives:
Account/Project Management
As account manager, I was fortunate enough to work with dedicated staff on both ends of the agreement – a key contributor to the success enjoyed along the way.
We worked in deploying email promotions for large-scale events, such as the World Cup, as well as product registration initiatives targeted at increasing the global user database. Throughout the process, and in addition to day-to-day communication with the client, I was involved in both the strategic and managerial side of the fence; summarizing metrics and introducing recommended deliverables (as well as ensuring our team was achieving or exceeding existing ones).
Along the way, we were able to effectively engage the audience, develop more conversions, and grow the registered user count by over 300%.
Strategic
The strategic requirement, in fact, was of particular interest, as it married a working knowledge of the ever-evolving e-marketing community with standard testing methodologies (AB splits, focus groups, etc). I would take the metrics arising from a campaign and map out refined deliverables based on their results – as well as any necessary tweaks to the process, itself, those numbers may allude to. This meant presenting the client with suggestions in regards to shifts in frequency of deployment, targeted messaging, time of delivery… right down to the color palette presented.
Design
Which leads to design, where I worked to compose, revise, and deliver graphical components with the campaigns. These came in the form of email marketing messages, newsletters, or website designs; building on the brand and delivering a consistent and engaging communication of it across various projects.
Programming
Not straying from the design component, I also did the HTML/CSS programming in composing the final product. This meant an understanding of a wide variety of standards was necessary – not just to variances in deploying W3C approved documents, but also workflow considerations – and the successful implementation of these ideas. Also, it helped introduce and educate me further in the realm of server-side communication, allowing for better efficiency in the refinement and review of work alongside our IT team in a .NET environment. While I still prefer PHP, it was a terrific learning process.
Samples
"Effectively shooting indoors in high key is not easy if you don’t have the proper equipment... If you want to achieve that studio, white background look, ideally you’ll have some studio lighting on hand."
— Beginner's Guide to High Key Lighting / PHOTO-TUTS
